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WORLD OF WARCRAFT: In-Store Media Wall

This is another exciting project we created in a very short time period (2 days) working directly with GMR, Best Buy and Blizzard Entertainment. It's an 8 foot by 8 foot media wall for their in-store WOW expansion pack launch.

We faced a few challenges right off the bat as the client wanted something very quick and very big. Most importantly, the client wanted a media wall where fans could take pictures with their favourite character. Ango Promotions had to make sure the paper and print were matte finish to avoid flash marks and white spots. We had to create a few smaller samples and test flash photography before settling on the best options for this purpose. Ango Promotions also handled all the logistics getting these wall units to Toronto, complete with assembly instructions.

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