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NHL SLAPSHOT BRANDED HOCKEY TAPES

We were fortunate enough to work with video game development and publishing company EA SPORTS. For their latest smash hit Wii game, NHL Slapshot, we developed a perfectly fitting, branded hockey tape

This project wasn't without its challenges, which included figuring out how to perfectly center the trademarked NHL logo on a cloth that moves, before and after glue coding, and of course to not have an enormous surplus of bad, off-centered tapes. It took us a few trials and errors, but seeing the final product serving its purpose in a cross marketing campaign, and the reactions from the target audience, and most of all the satisfied client, made it all worthwhile.

Pre-order your copy of the game and you might just be one of the lucky ones who gets a free NHL Slapshot hockey tape!

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